New World Hobsonville
- BEST Award Silver : Retail Environments
- Year Completed
- Sam Hartnett
New World Hobsonville is the second iteration of a new design initiative lead by FSNI. Dubbed New World 2.0 this new concept and approach to supermarkets was led by prioritising the human experience and integrating this into the existing New World Fresh philosophy. New World 2.0 recognizes that Aotearoa is changing in both behaviours and expectations of food & grocery retail.
Our challenge was to create a world-class supermarket environment and shopping experience that places the Customer at the core of its design – a place where upon entering, both staff and customers experience is enhanced as they move through the environment – relaxed and with all the senses engaged and at play.
Our response was to start with the creation of a marketplace atmosphere that provided an enhanced customer experience, engagement and a sense of community and interaction.
The layout and flow was a critical part of creating a comfortable and positive environment. Internal fixtures and racking were placed to optimise sight lines and draw customers through the store whilst maximising linger time and interaction with the product. The key was to create a sense of discovery whilst ensuring the space was not cluttered and overwhelming.