New World Pukekohe
- BEST Awards Silver: Retail Environments
New World Pukekohe is the first of a new design initiative lead by FSNI.
Our challenge was to create a world-class supermarket environment that places the human and human needs at the core of it’s design – a place where upon entering and without even knowing why, both staff and customers well-being is enhanced as they move through the environment – relaxed and with all the senses engaged and at play.
The team was given the opportunity to redefine what a supermarket is - a place to enhance how we live as individuals and a community by sharing the love of food.
Our response was to start with the creation of a marketplace atmosphere that provided an enhanced customer experience, engagement and a sense of community and interaction.
The layout and flow was a critical part of creating a comfortable and positive environment. Internal fixtures and racking were placed to optimise sight lines and draw customers through the store whilst maximising linger time and interaction with the product. The key was to create a sense of discovery whilst ensuring the space was not cluttered and overwhelming.
The marketplace typology and language was accentuated and humanised by using contrasting materials and volumes. Throughout the store natural and authentic materials have been used to create a more human environment.
New World 2.0 provides the quality of design that reflects the brands quality of product, while creating a convenient and enjoyable experience.